To enforce the new corporate identity, corporate orange color is used in the overall booth design. Display units use the black color, light grey color and materials such as frosted glass to create a contrast to the main orange color.

A lot of images are used in the vertical banner, central display unit and showcase units to bring out the new corporate identity. The two sides are decorated with vertical banner in semi-transparent fabric to create a less solid feel.

For the display units, black color is used as the background for the display area so that the ICs are more outstanding. Description, charts and captions for exhibits are all integrated in the background for the display board.

Launch of new corporate identity and brand color: orange is used in both images and booth structure. New company logo is also display in many areas, especially in the overhead areas.

This booth is a double deck structure with spiral staircase which leads to the upper floor with meeting area and a small office area. This provides more privacy and an escape from all the noise in the exhibition.

Large lightbox signage with new company logo and big image output are seen throughout the booth. The walls are decorated with postera with new corporate identity.

Instead of using traditional corporate colors: blue and white for booth design, bold choice of black and white have been used to create a bigger contrast. Blue color semi-transparent acrylic is also used to blend in with the two colors. Large overhead signages with 3-dimensional logo are used to maximize brand exposure.

Use of color strips for different product zones. Each display unit has poster panel, countertop for exhibit display and cabinet for storage.

Platform with recess blue light for meeting area, adjacent to store room. Use of bar tables and stools to maximize space usage. Carpet pattern is used to make the booth looks more spacious.